Once a customer purchases a product from your eCommerce site, you need to ensure delivery in a timely and efficient manner. For some items such as music and software, it is possible to download the product directly to a customer's PC. However, as more businesses look to sell physical products via the web, there is also a need for door-to-door delivery.

The solution is an effective fulfilment service capable of handling all of the stages from processing the order to delivery.

The National Computing Centre estimates that for products requiring physical delivery, a large portion of the cost of selling online can be attributed to fulfilling the customer's order. Fulfilment can, therefore, have a major impact upon the profitability of your operation.

This guide describes the various options for delivering both physical and digital products to your customers and provides guidance on how to ensure that you meet their expectations.

Subjects covered in this guide

• Introduction
• Order processing
• Physical delivery of goods
• Outsourcing the delivery of your goods
• Delivering digital products
• Digital rights management
• Meeting customer expectations